Five 7 Four


Five 7 Four asks, "How Much Effort Are People Really Putting in at Work?"


Five 7 Four has been considering the working practices of today’s professionals and has asked whether when striving for significant success, are individuals putting in what it takes.

Sustainable success is no accident and requires maximum effort and performance at all times. Five 7 Four’s President Rizi Khan has developed a successful career in sales and marketing, the self-made entrepreneur started his career in an entry level role, and worked relentlessly until he’d developed skills and experience which have allowed him to open up his own business successfully. Five 7 Four is an outsourced sales and direct marketing firm based in Indiana. The firm specializes in a personalized form of marketing whereby they can connect with their clients’ ideal consumers on a face-to-face basis. This one-to-one interaction with customers helps to drive long-lasting and personal business relationships between brand and consumer as well as increases customer acquisition, brand awareness and brand loyalty for their clients.

Throughout his career to date, Rizi Khan has praised his business mentor for his significance in enhancing his career opportunities through increased opportunities to upskill and take advantage of experienced advice. Looking to recreate similar opportunities, the self-made entrepreneur is committed to coaching up and coming businessmen and women as they embark on their careers in sales and marketing. A fundamental principle which played a crucial role in Rizi Khan’s career was Pareto’s 80/20 concept, and the firm ran a workshop this week to develop an awareness of the theory which accelerated the success rate of the successful business owner.

Wikipedia defines the 80/20 rule as “The principle was suggested by management thinker Joseph M. Juran. It was named after the Italian economist Vilfredo Pareto, who observed that 80% of income in Italy was received by 20% of the Italian population. The assumption is that most of the results in any situation are determined by a small number of causes.” Implementing this theory was a pivotal stage in the young business owners career, understanding that evaluating where business revenue was coming from and laying focus there to boost profitability.

By creating awareness of the impact of dissecting productivity and focusing energies where they can achieve the biggest impact can hopefully open developing entrepreneur’s minds to their potential capabilities and inspire people to take on more challenges and pursue larger goals.



Vannessa A